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“Thank you for introducing the St George Maso’s to the Pubsclubs Website. We have received a terrific response from members and we are now experiencing continued growth in internet traffic to our website which is in turn having a positive effect on our bottom line.” read more Paul O’Connor, CEO
St George Maso’s
Phone: (02) 9579 6277
Website: www.masos.com.au
“Experts at reducing costs, their focus on customer service is outstanding and they have always provided me with information requested in a timely manner” read more Glenn MacMillan,
Secretary Manager
Thirroul Bowling,
Leagues & Recreation Club
Phone: (02) 4267 1148
Website: www.thirroulbowlingclub.com.au
CRM is a strategy to understand your customer’s needs and behaviors in order to develop stronger relationships with them, which will in turn increase revenue. CRM combines the use of technology with staff resources and when applied effectively will enable you to provide services and products that your customers want, will facilitate greater cross selling and ultimately deliver better customer service.
Understanding the customer for most licensees and managers is limited to knowing which individual customers drink which beer. However, we will increase your revenue through effective implementation of the tools outlined below.
Websites & e-commerce
Dollar for dollar, online marketing delivers the best results. A website can promote your venue every hour of the day, every day of the year, advertising your current entertainment, your dining room and function rooms and accommodation read more
Email & SMS Marketing
Email marketing is more than just a cheap avenue to advertise to your customers. It offers you the mechanism to build relationships with them and to understand what entertainment and promotions appeals best to them read more
On-Premise Promotions
Historically, on-premise promotions have added value to the customer and increased sales over the short term for the alcohol distributor, with marginal benefit to the venue itself. However, on-premise promotions can be extremely beneficial to pubs and clubs directly, when tied in with CRM… read more
Loyalty Systems
A loyalty system essentially forms the foundation of CRM to increase turnover and profitability and is the technology that tracks the success of the external marketing and on-premise promotions and provides the ability to build strong relationships with customers read more